Each month, over a billion people visit YouTube, watching 6 billion hours of video. The IPA interviewed YouTube about the opportunities which this audience growth creates for publishers, and how publishers can create engaging, shareable videos and channels. We also interviewed Christine Riccio, host of the polandbananasBOOKS channel (160,000 subscribers) about how publishers are starting to collaborate directly with "book tubers".
How can book fairs improve their service? If you have attended a book fair during the last two years, please take part in our Global Book Fair Survey. We will use the results in a forthcoming IPA special report, designed both for prospective book fair visitors and for book fairs looking to improve their level of service.
The survey is running until January 9th, 2015. Access it here, and thanks for participating!
A new library ebook lending agreement has been created in Denmark. Gyldendal, Rosinante & Co., Lindhardt and Ringhof, JP / Politikens and other publishers have signed up to the scheme, which will make around 9,000 titles available through every public library. Books will be available through one portal but in different business models, with publishers able to set terms: new books will be available via licences and 6-month old releases on a click-per-loan model.
You can learn more about how the scheme works here.
The UK is the only country in the developed world where adults aged 55-65 have better core literacy skills than people aged 16-24. Read On. Get On. is a new campaign which aims to fix this literacy deficit by ensuring that by 2025, all children leave primary school as confident readers. The Publishers' Associations' Richard Mollet explained to us how publishers can play their part.
Read our interview with Richard here.
A new IPA report explores how collective licensing schemes are evolving to fit the digital age, revealing how publishers stand to benefit. It includes interviews and analysis from Germany, the UK, Denmark, Australia and the United States, copncluding with IPA's recommendations on how publishers and collecting societies can make the most of the licensing opportunity.
You can access our report here.
Iran has never signed the Bern Convention and has no effective copyright legislation. When still a young student, Majid Ghasemi grew increasingly uncomfortable about reading pirated materials. So he decided to act, launching a ribbon campaign with the label "No Illegal Downloading". Three years later, Majid is CEO of Fidibo, Iran's leading ebook distribution channel, offering licensed titles from over 120 publishers.
The IPA spoke to Majid about Fidibo's rapid rise and how readers and publishers can combine to combat book piracy. It's an inspiring story, available to read here.