There is a lot of chatter about accessibility and born accessible content these days, and for good reason. But what does it mean in practice for IPA's members and individual publishers? The European Accessibility Act (EAA) is due to have a seismic impact on that marketplace which will ripple out to markets around the world, whether we are ready for it or not. In much the same way that the EU General Data Protection Regulation (GDPR) rules have impacted internet use around the world, the EAA will impact any publisher wanting to sell digital content in the EU and its supply chain.