With publishers keen to boost the “discoverability” of their works and a growing realisation of the power of metadata to improve merchandising, sales and market intelligence, the International Publishers Association today officially announced its support for the THEMA scheme, a new international subject category standard for books and e-books.

IPA Secretary General Jens Bammel: “Subject classification of books and e-books is critical for publishers and the need for a global scheme is clear, given the increasingly international nature of the book trade. A number of IPA members are now actively collaborating on Thema, which solves problems for publishers. We fully endorse the initiative.”

You can read Jens' detailed Thema briefing paper here.

Submit to FacebookSubmit to TwitterSubmit to LinkedIn

Latest related Blogs Posts - Copyright

International Publishers Association

23, avenue de France
1202 Geneva, Switzerland
+41 22 704 18 20

Subscribe to our newsletter