With publishers keen to boost the “discoverability” of their works and a growing realisation of the power of metadata to improve merchandising, sales and market intelligence, the International Publishers Association today officially announced its support for the THEMA scheme, a new international subject category standard for books and e-books.
IPA Secretary General Jens Bammel: “Subject classification of books and e-books is critical for publishers and the need for a global scheme is clear, given the increasingly international nature of the book trade. A number of IPA members are now actively collaborating on Thema, which solves problems for publishers. We fully endorse the initiative.”
You can read Jens' detailed Thema briefing paper here.
