The final day of the Congress started with a detailed look at 'Book Markets in India'. Emma House, Deputy CEO of the PA UK, spoke about the size and importance of each publishing sector and the variety of languages (India has 22 official languages but Hindi and English make up 90% of publications). André Breedt of Nielsen noted, educational publishing dominates the Indian market. Local publisher Himanshu Gupta (S Chand) claimed that Indian publishers are embracing digital as an enabler for hybrid learning. He was supported by Vikas Gupta of Wiley, who called on publishers to become platforms for smart digital content.