The mission of CPNB, Collectieve Propaganda van het Nederlandse Boek (Collective Promotion for the Dutch Book) is to enrich people's lives by having them read more books.
With inspiring initiatives, the CPNB shows that books enrich and deepen and that stories offer relaxation and a way to escape reality. We encourage as many people as possible to go to a bookshop and library, and to do so, we are backed up by the collective of bookshops, libraries and publishers in the Netherlands. Well-known brands of the CPNB are De Nationale Voorleesdagen (Reading Aloud Week), Boekenweek (Book Week), Zomerlezen (Summer Reading), Boekenweek van Jongeren (YA Book Week), Kinderboekenweek (Children’s Book Week) and Nederland Leest (One Book One Country).
CPNB is the marketing, communication and PR agency of the book industry. With state-of-the-art marketing and communication knowledge, we develop inspiring campaigns that encourage readers to visit a bookstore and/or library. Dutch publishers and booksellers have been joining forces to promote the book since 1930 and in 1983, the Collective Promotion for the Dutch Book was established for this task. Since 2001, the Association of Public Libraries (VOB) has joined as a partner in the covenant, alongside the two earlier partners: Dutch Publishers Association (GAU) and the Royal Dutch Booksellers Association (KBb). The CPNB is a non-profit foundation. There are three sources of income: 1) fixed contribution from the partners of the covenant listed above, 2) campaign revenues from the sale of our books and promotional materials, and 3) contributions from sponsors and partners for the promotion of reading.