World Book Day changes lives through a love of books and shared reading. Our mission is to promote reading for pleasure, offering every child and young person the opportunity to have a book of their own.
Reading for pleasure is the single biggest indicator of a child’s future success – more than their family circumstances, their parents’ educational background or their income. We want to see more children, particularly those from disadvantaged backgrounds, with a life-long habit of reading for pleasure and the improved life chances this brings them.
Our 3 charitable activities are:
- Offering every child and young person the opportunity to have a book of their own.
- Promote and encourage reading for pleasure.
- Produce resources that support the development of reading for pleasure.